Branded Residence – The New Kid on the Block

Branded Residence – The New Kid on the Block

Across the globe, there are over 400 branded residences and the number continues to rise. The branded residence concept has gone from strength to strength with brands such as Four Seasons, Mandarin Oriental, St. Regis and Ritz-Carlton jumping on to the train. Luxury brands such as Versace, Armani and Aston Martin have also lent their names to luxury project developments. 

What are Branded Residences?

Branded residences are luxury homes that are associated with a notable premium brand. These brands offer standing and recognition through the association. In addition to the prestige, branded residences have comprehensive services for its residents that add to the five-star luxury experience.  

Types of Branded Residences

There are five main types of branded residences:

  • Residential developments with hotel management
  • Residential developments connected to a hotel
  • Residential developments that stand-alone with a hotel or a brand tie-in
  • Hotel-led developments with integrated residences
  • Luxury resorts with residences that are used as luxury villa rentals

What do they offer?

Branded residences offer a host of quality facilities and services that will ensure the safety and comfort of those who live here. 

Facilities such as a swimming pool, a multipurpose hall, gymnasium and other sports facilities are usually a norm at branded residences. There will usually be a landscaped garden and other nooks that residents can relax and unwind at. These residences also have good maintenance that ensures that the building is in good condition.

Services available in branded residences

One of the best reasons to live in a branded residence is the excellent services that they offer. 

Typical services that can be found at branded residences include 24-hours security to ensure the safety of residents and their homes, concierge services, as well as housekeeping and laundry services. 

Many branded services have upped their game with in house dining / private chef services, and child care services. You will also most like be able to find a personal trainer for your workout sessions at the gymnasium. If the branded residence is connected to a hotel, then you will most likely be given access to use the hotel amenities. 

How do branded residences benefit investors?

The appeal of branded residences to those who love luxury is obvious. 

However, branded residences might also be of interest to you if you want to invest in the property market. Luxury condominiums perform strongly in the property market and the brands they are associated with promise quality service and oversight. 

Good building maintenance and management will ensure that the property value appreciates over time. Additionally, as these residences are highly sought after, owners will benefit from the high rental yield of their properties. 

Branded Residences in KLCC

Following are some of the popular branded properties in KLCC that investors might find worth considering:

The Residences at St Regis Kuala Lumpur

The Residences is located on the upper floors of the 48 storey tower, sharing its address with the prestigious St. Regis Hotel. The Residences is a branded residence that is managed by the St. Regis hotel brand, and thus, ensuring the most excellent of services. There are a total of 160 units here at The Residences.

Sitting on prime freehold land, The Residences overlooks the Lake Gardens, Malaysia’s largest and oldest park. Public transportation is easily accessible from The Residences, with KL Sentral, Kuala Lumpur’s main transportation hub within walking distance. 

Those who live here have full access to all the hotel’s amenities and services. Additionally, there are signing privileges from your own home. The Residences aim to cater to your every need, and their services include 24-hour concierge, 24-hour front desk, doormen, housekeeping and laundry. You do not have to worry about meals with In-Residence Dining and the In-Residence Chef. 

Other services include and are not limited to personal fitness trainers, grocery shopping and delivery, spa services, personal butler services and transportation services. Home of high society, the Residences at St Regis also provides owners with discounted Starwood hotel rates globally, 3 years Starwood Preferred Guest Gold Membership, preferred rates at The St. Regis Kuala Lumpur and spa benefits. 

St. Regis, Kuala Lumpur
St. Regis, Kuala Lumpur

Pavilion Banyan Tree Signatures

A collaboration between Banyan Tree and Malaysia’s premier luxury shopping mall, Pavilion Kuala Lumpur, the Pavilion Banyan Tree Signatures is a branded residence right in the center of KLCC. 

This residential development has a total of 441 private residences and 51 serviced residences. Also included in the 59 storey development are 55 hotel rooms and suites. Units here are built in such a way for residents to enjoy maximum views of Kuala Lumpur’s impressive skyline. 

With a green oasis at its doorstep, The Pavilion Banyan Tree Signatures is a sanctuary shielded from the hustle and bustle of KL city. 

The private residences here enjoy facilities such as a 58 meter infinity pool that you can hop into on a hot day, a jacuzzi for you to rejuvenate at, a sauna and steam room, a gymnasium, as well as a dance studio. You can cook up a storm at the barbeque terrace and if you have kids, head over for hours of fun at the kids pool. 

Services and privileges offered by Banyan Tree are the epitome of luxury living. Not only does The Banyan Tree Couture Concierge Service offer assistance for daily errands such as housekeeping and making reservations, but also access to a private yacht, jet and limousine on demand. 

Additionally, the Banyan Tree also provides a privilege card that enables you to receive special rates for rooms and spa treatments at all Banyan Tree Hotels and Spas. 

Coupled with the Pavilion Diamond Card Membership that entitles you to special discount rates at selected stores, access to the VIP Diamond Card Lounge and porter services, you will be set to enjoy all the luxuries offered by the Pavilion Banyan Tree Signatures. 

The Banyan Tree, Kuala Lumpur
The Banyan Tree, Kuala Lumpur

The New Kid on the Block – YOO8

The new kid on the block, YOO8 serviced by Kempinski takes up two of 8 Conlay’s 3 towers. Developed by KSK Land, YOO8 is located on Jalan Conlay, right smack in the middle of KLCC. 

This freehold serviced residence has a total of 564 units in Tower A and 498 units in Tower B. Units here range from 1 bedroom units to 3 bedroom units. Units at Tower A have a build-up size from 700 square feet to 1,308 square feet while units at Tower B have a build-up size from 705 square feet to 1,328 square feet.

Being in the middle of KLCC means that YOO8 is easily accessible. 

Getting to and fro from YOO8 by car is not a problem as it is connected to main roads such as Jalan Ampang and Jalan Tun Razak. The public transport network in the area is excellent as well. YOO8 is just a short distance to the Raja Chulan Monorail Station, the KLCC LRT Station and the Ampang Park LRT Station. 

A short walk to bring you to the Bukit Bintang Shopping District. 

Enjoy a day of retail therapy simply by crossing the air-conditioned pedestrian bridge that connects YOO8 to the Pavilion Mall. YOO8 is also close to numerous food and beverage outlets, international schools, financial institutions, hospitals and clinics.

Steve Leung, designer for Tower A has given the units a cheerful interior that combines modern pieces with a touch of Asian accents. Tower B is designed by world renowned interior designer Kelly Hoppen. Potential buyers can choose from a chic urban concept or a harmonious spring concept at Tower B.

As a branded residence, YOO8 offers the best facilities to its residents. There is a gymnasium that will turn your workout sessions into lifestyle statements and a relaxing water lounge that is a swimmer’s paradise. The green refuge is a multi-tiered park in the sky. 

Water Lounge – Gym Room
YOO8’s state of the art gymnasium will help you level up your workouts

Here, you can arrest anxious thoughts with a quick jog or just take in the moment with the magnificent view of Kuala Lumpur’s skyline. Other facilities offered by YOO8 include a multi-purpose room, a quirky game room, a quiet library, and a cozy lounge area.

Another feature that makes YOO8 the best branded residence in KLCC is the fact that it is serviced by Kempinski, Europe’s oldest hoteliers. 

The concierge is ever ready to please, and the valet will find the perfect parking spot for you. If you can’t decide between having a meal at home or going out to dine, Kempinski provides a private in-house chef. 

Get the best out of your workout sessions with a personal trainer and masseuse. If you need someone to help watch the children, there is daycare and nanny services. Kempinski’s comprehensive services also include an on call tailor, housekeeping and laundry services, car care services and residence provisioning.

Kempinski’s Lady in Red is trained to please

Conclusion

Branded residences are all in the range right now. With their comprehensive facilities, excellent services and a positive return of investment, these properties are no doubt appealing to high net worth individuals. In KLCC, such property is highly sought after for the prestige it symbolizes as well as for the convenience it offers.If you have the means, branded serviced residences is definitely an investment option that you can look into.